While watching the news this morning, I was so excited to learn that the NFL would be participating in the new NOMORE Public Service Announcement. It quickly took me back to when I first heard the original PSA which included numerous actors. When I first saw it, it gave me the chills. It was because they were talking about Domestic Violence – out loud. Actors I knew from television. Taking a stand. Talking about it like it was normal conversation. I couldn’t wait to see it regularly on television – imagining it would become a staple like the smoking PSA commercials that show what tobacco does to our bodies.
It never became a regularly aired commercial – that I am aware of. In fact, I have probably not seen it more than once. Unless it airs during all of the SVU-type shows (which I don’t like watching because most of them can have some sort of trigger effect). Here is the original version – which still gives me chills.
No More Anthem:
After the Ray Rice incident, as well as several other NFL (and now NHL) players who were reprimanded for Domestic Violence incidents, there was talk of having NFL players participate in a new version of the PSA. Who knew it was really going to happen? This new version will air during tonight’s Thursday Night Football and hopefully it continues through the football season, and beyond.
Continuing on for a moment about the NFL and this “new” spotlight on players who are participants in Domestic Violence incidents – not so much new to the sport just finally getting caught. Soon after the Ray Rice video was leaked, James Brown made a comment after one of the games and when I watched it, I immediately tweeted him saying, thank you. I don’t think it was prompted by the network. I believe it was something that came from his heart. It was a classy thing to do and his words meant a lot.
What is NO MORE?
NO MORE is a new unifying symbol designed to galvanize greater awareness and action to end domestic violence and sexual assault. Supported by major organizations working to address these urgent issues, NO MORE is gaining support with Americans nationwide, sparking new conversations about these problems and moving this cause higher on the public agenda.
The history of NO MORE
The NO MORE symbol has been in the making since 2009. It was developed because despite the significant progress that has been made in the visibility of domestic violence and sexual assault, these problems affecting millions remain hidden and on the margins of public concern. Hundreds of representatives from the domestic violence and sexual assault prevention field came together and agreed that a new, overarching symbol, uniting all people working to end these problems, could have a dramatic impact on the public’s awareness.
The signature blue vanishing point originated from the concept of a zero – as in zero incidences of domestic violence and sexual assault. It was inspired by Christine Mau, a survivor of domestic violence and sexual abuse who is now the Director of European Design at Kimberly-Clark. The symbol was designed by Sterling Brands, and focus group tested with diverse audiences across the country who agreed that the symbol was memorable, needed and important.
NO MORE calls on all of us together to end the silence and speak out against the violence experienced by people of all genders, races and ethnicities, and age groups.
Who is behind NO MORE?
Every major domestic violence and sexual assault organization in the U.S. – from men’s organizations like A CALL TO MEN and Men Can Stop Rape, to the National Domestic Violence Hotline and the National Alliance to End Sexual Violence, to groups that help teens like Break the Cycle and Futures Without Violence, to organizations that advance the rights of women of Color and immigrants like Casa de Esperanza and SCESA to the U.S. Dept. of Justice’s Office on Violence Against Women – all of them and more are behind NO MORE.
View the complete list of organizations here.
What do we do?
NO MORE is spotlighting an invisible problem in a whole new way. The first unifying symbol to express support for ending domestic violence and sexual assault, NO MORE can be used by anyone who wants to normalize the conversation around these issues and help end domestic violence and sexual assault. Our vision is that NO MORE will be everywhere – on websites, t-shirts, billboards. Organizations and corporations, large and small, will embrace this symbol as their own. When an abuse case makes media headlines, you will instantly see NO MORE being tweeted, discussed on Facebook, worn as jewelry and on t-shirts; made into buttons and posted in classrooms, offices, billboards and grocery stores across the country. NO MORE will help end the stigma, shame and silence of domestic violence and sexual assault. NO MORE will help increase funding to prevent domestic violence and sexual assault. Like the pink ribbon did for breast cancer and the red ribbon did for HIV/AIDS, NO MORE will help to change behaviors that lead to this violence.
Get the symbol today and start showing your support.
Why should I care?
The next time you’re in a room with 6 people, think about this:
- 1 in 3 women and 1 in 4 men experience violence from their partners in their lifetimes.
- 1 in 3 teens experience sexual or physical abuse or threats from a boyfriend or girlfriend in one year.
- 1 in 5 women are survivors of rape.
- 1 in 2 women and 1 in 5 men have experienced some form of sexual victimization in their lives.
- 1 in 4 women and 1 in 6 men were sexually abused before the age of 18.
These are not numbers. They’re our mothers, fathers, brothers, sisters, children, co-workers and friends. They’re the person you confide in most at work, the guy you play basketball with, the people in your book club, your poker buddy, your teenager’s best friend – or your teen, herself. The silence and shame must end for good.
How can I help?
There are hundreds of ways you can spread the word about NO MORE.
Say it: Learn about these issues and talk openly about them. Break the silence. Speak out. Seek help when you see this problem or harassment of any kind in your family, your community, your workplace or school. Upload your photo to the NO MORE gallery and tell us why you say NO MORE.
Share it: Help raise awareness about domestic violence and sexual assault by sharing NO MORE. Share the PSAs. Download the Tools to Say NO MORE and share NO MORE with everyone you know. Facebook it. Tweet it. Instagram it. Pin it.
Fact Source: NoMore.org
Fact Source: Joyful Heart Foundation
To read from the beginning… #MyStory starts here.